Joint venture


Bury Council and Muse form joint venture to deliver Prestwich Village regeneration.

National developer, Muse, and Bury Council have joined forces, forming the Prestwich Regeneration LLP joint venture (JV), to accelerate the regeneration of Prestwich Village, a £100m investment to transform the former Longfield Centre into a vibrant, family-friendly destination that becomes a new beating heart for the community.

Following the formation of the JV, the team will embark on a community conversation, giving both residents and businesses the opportunity to have their say and help to shape an emerging masterplan for the regeneration.

Both Muse and the council are working up initial plans to sustainably redevelop the centre, creating new spaces to help people and businesses to thrive, with a mix of high-quality homes and family friendly spaces, as well as a new community hub that promotes health and wellbeing.

The first stage of the conversation is set to include a series of drop-in sessions at Prestwich Library, online Q&As for local residents and community groups, and stakeholder workshops. There will be a number of opportunities for everyone to get involved in shaping the plans over the next year and people are being encouraged to register their interest in attending workshops and events.

While the plans are still at an early stage, key ambitions for the new Prestwich Village have been revealed:


Pride in place
Cultivating an inclusive place we can all be proud of

Green first
High-quality streets and spaces that link to surrounding green spaces in the village

Community led
Creating a community hub at the heart of Prestwich

Belong here
Championing Prestwich’s diverse spirit and its heritage to create a welcoming place for all

Together for good
Promoting health and wellbeing through vibrant community spaces


Collectively independent
Creating new spaces to nurture and enhance Prestwich’s strong business community

Future environments
Enhancing the environment for future generations with a low-carbon neighbourhood to support a sustainable future

Walk, run, jump
A people-first approach that promotes more active and outdoor lifestyles, through new public spaces with walking and cycling routes

Positively connected
Strengthening Prestwich’s green transport infrastructure to be safe, accessible and well connected

David Burkinshaw, development director at Muse, said:

“Redeveloping the Longfield Centre will help cement Prestwich as one of the best places to live and visit in the North West for many years to come.

“This is a huge opportunity to create a vibrant new destination for Prestwich that will be an exemplar of sustainable placemaking, deliver social value for the community, and provide the flexible spaces that local and independent businesses need to thrive into the future.

“Prestwich has a strong community spirit and we want to make sure that we give residents, businesses and stakeholders plenty of opportunity to work with us on shaping the vision. We’re looking forward to kicking this off with our first community conversation.”

Cllr Eamonn O’Brien, leader of Bury Council said:

“The regeneration of our town centres is a crucial part of our strategy to make sure all areas of our borough can flourish for generations to come.

“This is the biggest single investment we have ever put into Prestwich as we are determined to transform the town and bring about much-needed improvement for the benefit of residents, businesses and visitors.

“I urge all residents and businesses to take part in the consultation events we will be hosting with Muse, and give us your views. It’s essential that everyone is behind the plans to create the Prestwich of the future.”

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